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Browse By Topic: Production Agriculture
CASE STUDY

Rocky Ford Cantaloupe: The Challenge of Sweet Success

September 2015

In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers from a small valley in Colorado experienced their worst nightmare.

ARTICLE

Make Better Decisions

June 2013

From AgriMarketing Magazine - Identifying the right problem is essential for making the best decisions to correct it. From there, it's about generating alternatives, acknowledging potential traps, and avoiding exaggeration of cost.

ARTICLE

What do Farmers Want From Their Lender? Pt 2

October 2009

From Ag Lender Magazine - As to the decision most farmers use in choosing a lender/financial services provide, 58 percent of the producers make the choice individually with little input from others, and another 26 percent make the choice after extensive discussion with others in the business (see Figure 4)....

ARTICLE

Large Farmers: A Different Segment

October 2008

From AgriMarketing Magazine - Ernest Hemingway once told F. Scott Fitzgerald, “The rich are different—they have more money!” Perhaps agri-marketers today would say that the same is true of large farmers. The large are different; they have more acres, more head of cattle, or more hogs on feed, etc. In...

ARTICLE

What Big Growers Want

October 2008

From CropLife - In early 2008, about 2,500 mid-size and commercial producers completed a questionnaire that explored how their farm business is changing and what they want from their agricultural input suppliers. The survey concentrates on mid-size, commercial, and large growers. Researchers at the Center are evaluating the 2008 survey...

ARTICLE

Agri-Markets to Profit from Commercial Producer Survey

September 2008

From AgriMarketing Magazine - Agri-marketers can better understand the changes occurring with large commercial producers’ businesses and what they want from their agricultural input suppliers by exploring results from the 2008 Large Commercial Producer Survey.

ARTICLE

Responding to a Changing Market

June 2008

From CropLife - The verdict is in — more corn in 2007 was good for everybody in the ag retail business. In particular, precision agriculture recorded some truly impressive numbers. As a result, there was nothing unlucky about the 13th annual Precision Ag Survey.