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Browse By Topic: Research
ARTICLE

Knowing Your Customer

April 2018

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.

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Producers' Purchasing Preferences

October 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance, price, and supplier relationship when purchasing crop inputs. The result: Most farmers have clear favorites.

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We Asked; Producers Answered

September 2017

If you work directly with farmers, whether in agricultural inputs or outputs, you know that this is a unique and complex segment and that no two farming operations are the same.

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Applied Research

February 2017

One of the main pillars of Purdue’s Center for Food and Agricultural Business is applied research. But what makes applied research different than any other research?

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Ag's Burning Talent Questions

February 2016

As food and agricultural businesses prepare for the future, no investment is more important than human talent. Differences in the quality and effectiveness of human talent and their impact on business performance are well documented.

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Purdue research report gives insights on talent management

February 2016

Food and agricultural business leaders can use the results from a recent Purdue University study to better understand and manage talent within their organizations.