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Browse By Topic: Sales
ARTICLE

Determining Value for Your Customer

December 2016

Figuring out what your customers and prospects value is critical given the current environment of the agricultural economy.

ARTICLE

Sharing what you stand for

June 2016

At their most basic, branding and sharing what your organization stands for are about figuring out how you want your organization as a whole to be viewed by the people in your target markets. The challenge many agribusinesses face is shifting what customers already believe about the company to what the company wants them to believe.

ARTICLE

Developing Ag Sales Managers

March 2016

We know that the majority of sales managers at agribusinesses are promoted from the ranks of successful salespeople. There is good logic in that. But, there are a few challenges for sales managers who come from the ranks of salespeople.

ARTICLE

Purdue center offers online course for ag sales professionals

March 2016

A new online course from Purdue University's Center for Food and Agricultural Business will help sales managers and advanced salespeople better understand opportunities within their sales territories and maximize leadership and coaching skills.

CASE STUDY

Alltech Lexington Brewing and Distilling Company

September 2015

Early September 2015 was an exciting time for Pearse Lyons, serial entrepreneur and founder of Alltech, the Lexington, Kentucky-based animal health company. Having recently completed an acquisition that lifted Alltech global revenues to $1.6 billion,a Lyons had just announced a sales target of $100 million for Alltech Lexington Brewing and Distilling Company, the craft brewing and distilling business he founded in 1999.

CASE STUDY

Differentiating On Service Innovation at BASF

September 2015

BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil Bentley, director of marketing for the Crop Protection division of BASF in the United States, sat behind his desk at the company headquarters in Durham, North Carolina, he pondered how critical innovation was in developing business relationships—just as it was in developing new chemistry compounds.

CASE STUDY

Fulfilling Changing Consumer Expectations of the Food Supply

September 2015

The food industry has a long history of responding to changing demands for the products and services its customers desire. Consumer interest in food products and services has evolved, deepened, and diversified from array and price, to convenience and safety, to nutritional characteristics, to how and where foods are available, to how they are produced, processed, and distributed.

CASE STUDY

Online Food Shopping: Peapod Finds a Path

September 2015

Andrew Parkinson, founder and president of Peapod, the online grocery company, did not have to convince Mike Brennan, Peapod’s Chief Operating Officer, that Peapod was poised for growth.