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Browse By Topic: Supply Chain
CASE STUDY

Driscoll's: Harnessing Digital Technology to Deliver Delight

September 2017

In 2012, Driscoll's launched a farm-to-fork initiative known as the Delight Platform, which allowed consumers to provide feedback on each pack of berries purchased. Internally, Driscoll's depended on sensors, smart systems, data warehousing and smart analytics to ensure consumers consistently received great product. To take it further, they began to question what could be accomplished if they could use their technological advancements to connect the beginning of the chain to the end of the chain.

CASE STUDY

McDonald's All Day Breakfast Launch: The Strategic Value of McDonald's Supply Chain

September 2017

This case study is written in two parts at two different points in time. The first part, set in early July 2015, describes the decision by McDonald’s management to propose to its franchise owners the addition of All Day Breakfast to the menu options. The second part is a reflection on how the Supply Chain Management Team approached the task of readying the supply chain and the restaurants for this introduction.

CASE STUDY

MightyVine: Root for your Local Tomato

September 2017

MightyVine produces glasshouse tomatoes for the Chicago market, a process that uses hydroponic technology and sustainability practices. This study examines the process involved in deciding the best location, designing facilities to optimize product yield in Chicago's variable climate, and the marketing and growth strategy to stay ahead of the competition.

CASE STUDY

Fulfilling Changing Consumer Expectations of the Food Supply

September 2015

The food industry has a long history of responding to changing demands for the products and services its customers desire. Consumer interest in food products and services has evolved, deepened, and diversified from array and price, to convenience and safety, to nutritional characteristics, to how and where foods are available, to how they are produced, processed, and distributed.

CASE STUDY

King’s Hawaiian: Managing the Supply of Aloha Spirit for Every Household, Every Day

September 2015

When avian influenza struck the farm of King's Hawaiian's egg supplier, CFO Steve Richards had to think through how the company would tackle the crisis. What people need to be involved? Who should be at the top of the call list? What were the implications for production? How would this impact the regional operations?

ARTICLE

Should the Supply Chain Play Fair?

April 2008

From AgriMarketing Magazine - In the first article in our series – Should the Supply Chain Play Fair?—we discussed whether consumers want a just and equitable supply chain. Initial survey results showed that consumers do perceive alternative production systems, in our case organic bread, to partially alleviate some of the...

ARTICLE

Should the Supply Chain Play Fair?

March 2008

From AgriMarketing Magazine - Technological changes over the past century have caused increased interest among many consumers about how their food is produced. Some consumers now question whether everyone in the agricultural supply chain has benefited equally from these changes, which in turn has spurred the development of several alternative...