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Browse By Resource Type: Article
ARTICLE

Producers' Purchasing Preferences

October 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance, price, and supplier relationship when purchasing crop inputs. The result: Most farmers have clear favorites.

ARTICLE

We Asked; Producers Answered

September 2017

If you work directly with farmers, whether in agricultural inputs or outputs, you know that this is a unique and complex segment and that no two farming operations are the same.

ARTICLE

One Key to Business Success

August 2017

No one understands the importance of resilience more than managers who are trying to be successful in the current business environment.

ARTICLE

Speak your CFO's Language

June 2017

Do you ever feel a bit like Charlie Brown listening to his teacher when your chief financial officer is talking?

ARTICLE

Discipline About Assumptions

May 2017

When it comes to making strategic decisions, most failures are rooted in a set of dangerous assumptions, say Rita Gunther McGrath and Ian C. MacMillan in their Harvard Business Review article, “Discovery Driven Planning.”

ARTICLE

Defining the Unwritten Rules

April 2017

Changing company culture is no easy feat. In fact, it isn’t even easy to define what company culture is — let alone changing it.

ARTICLE

Teacher Becomes Student

March 2017

When Dr. Mike Gunderson picks up his dry-erase marker and heads to the whiteboard, he’s anticipating more than just sharing quantitative methods with 30 professionals seeking advanced degrees. He knows the students have plenty to teach him too.

ARTICLE

Applied Research

February 2017

One of the main pillars of Purdue’s Center for Food and Agricultural Business is applied research. But what makes applied research different than any other research?