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ARTICLE

Determining Value for Your Customer

December 2016

Figuring out what your customers and prospects value is critical given the current environment of the agricultural economy.

ARTICLE

Thirty Years and Counting

October 2016

We have officially been providing excellence in professional development and executive education for the last 30 years — and we have no intention of stopping here.

ARTICLE

Driving Data to Insights

September 2016

In the world of food and agricultural business, it is no longer enough to simply assume we understand what our customers are thinking or the challenges that they face each day.

ARTICLE

Talent Management Matters

July 2016

The only way to improve business performance is to improve the people running the place.

ARTICLE

Sharing what you stand for

June 2016

At their most basic, branding and sharing what your organization stands for are about figuring out how you want your organization as a whole to be viewed by the people in your target markets. The challenge many agribusinesses face is shifting what customers already believe about the company to what the company wants them to believe.

ARTICLE

Talent affects finance

May 2016

Agribusiness professionals seem to view the chief financial officer (CFO) as a no-nonsense type with a singular focus on the numbers. It is clear, however, that nothing is more important to a company’s financial performance than talent management.

ARTICLE

Making disciplined decisions

April 2016

Today’s fast-paced, competitive food and agribusiness
climate demands quick decision-making. Some of those decisions are big and potentially game-changing, meaning they need to be made with discipline.

ARTICLE

Developing Ag Sales Managers

March 2016

We know that the majority of sales managers at agribusinesses are promoted from the ranks of successful salespeople. There is good logic in that. But, there are a few challenges for sales managers who come from the ranks of salespeople.