In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance, price, and supplier relationship when purchasing crop inputs. The result: Most farmers have clear favorites.
When it comes to making strategic decisions, most failures are rooted in a set of dangerous assumptions, say Rita Gunther McGrath and Ian C. MacMillan in their Harvard Business Review article, “Discovery Driven Planning.”
When Dr. Mike Gunderson picks up his dry-erase marker and heads to the whiteboard, he’s anticipating more than just sharing quantitative methods with 30 professionals seeking advanced degrees. He knows the students have plenty to teach him too.