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Resources

You want to perform as efficiently and effectively as possible at work—that requires staying informed and using the right tools to make decisions.

Our collection of resources includes articles, case studies, videos and other tools that will help you be a more successful agribusiness manager. Our expert agribusiness faculty have developed many of these resources, which originally appeared in popular industry magazines, journals, and other print and electronic publications. You can explore our work sorted by category, date, authors or keyword.

Our Research
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ARTICLE

Academy to focus on management in seed industry

January 2016

Leadership techniques for the long-term success of seed companies will be at the forefront when the Purdue Center for Food and Agricultural Business hosts the 2016 American Seed Trade Association Management Academy March 7-11 in West Lafayette.

ARTICLE

Strategy Execution Vital for Business Success

December 2015

Developing a winning strategy in volatile agricultural markets can be challenging. The key is for
company leadership to focus on what they can control. That means identifying, developing and leveraging two to three strategic capabilities that give a company a differential advantage.

CASE STUDY

Alltech Lexington Brewing and Distilling Company

September 2015

Early September 2015 was an exciting time for Pearse Lyons, serial entrepreneur and founder of Alltech, the Lexington, Kentucky-based animal health company. Having recently completed an acquisition that lifted Alltech global revenues to $1.6 billion,a Lyons had just announced a sales target of $100 million for Alltech Lexington Brewing and Distilling Company, the craft brewing and distilling business he founded in 1999.

CASE STUDY

Differentiating On Service Innovation at BASF

September 2015

BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil Bentley, director of marketing for the Crop Protection division of BASF in the United States, sat behind his desk at the company headquarters in Durham, North Carolina, he pondered how critical innovation was in developing business relationships—just as it was in developing new chemistry compounds.

CASE STUDY

Fulfilling Changing Consumer Expectations of the Food Supply

September 2015

The food industry has a long history of responding to changing demands for the products and services its customers desire. Consumer interest in food products and services has evolved, deepened, and diversified from array and price, to convenience and safety, to nutritional characteristics, to how and where foods are available, to how they are produced, processed, and distributed.

CASE STUDY

King’s Hawaiian: Managing the Supply of Aloha Spirit for Every Household, Every Day

September 2015

When avian influenza struck the farm of King's Hawaiian's egg supplier, CFO Steve Richards had to think through how the company would tackle the crisis. What people need to be involved? Who should be at the top of the call list? What were the implications for production? How would this impact the regional operations?

CASE STUDY

Online Food Shopping: Peapod Finds a Path

September 2015

Andrew Parkinson, founder and president of Peapod, the online grocery company, did not have to convince Mike Brennan, Peapod’s Chief Operating Officer, that Peapod was poised for growth.