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Resources

You want to perform as efficiently and effectively as possible at work—that requires staying informed and using the right tools to make decisions.

Our collection of resources includes articles, case studies, videos and other tools that will help you be a more successful agribusiness manager. Our expert agribusiness faculty have developed many of these resources, which originally appeared in popular industry magazines, journals, and other print and electronic publications. You can explore our work sorted by category, date, authors or keyword.

Our Research
Browse Our Resources
ARTICLE

Measuring Loyalty

March 2013

From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham, from the 2009 movie “Up in the Air.” A debonair businessman whose job requires frequent travel, Bingham made it his personal goal to join his airline’s coveted 10-million mile club. Bingham flew his carrier exclusively...

SIMULATION

Agribusiness Management Simulation

January 2013

The Purdue Agribusiness Management Simulation is now available in a Windows interface with revised pricing, a student data entry interface and updated support materials. The simulation is suggested for use in principles of agribusiness management classes. In this simulation, students run a feed and fertilizer store and make decisions about inventory, pricing, human resources and financing.

ARTICLE

Avoiding Decision Traps

July 2012

From AgriMarketing Magazine - Do you think there are more or less than 175 million acres of farmland in the U.S.? How many acres of farmland do you think are in the U.S.? Chances are your answer to the second question isn’t even close to being correct. According to the...