Marketing is more than just advertising. In Market Planning for Agri Marketers, you will learn from industry-recognized experts and work alongside industry peers to explore and apply marketing concepts.
Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan? Every marketing decision made has implications on the overall marketing strategy.
Bringing together professionals from across the agri-food system to gain industry and business insights, network and discover solutions to today's challenges.
Deepen understanding of financial management responsibilities and how they fit into company goals using case study and team-based assignments.
The Purdue Food and Agribusiness Executive Summit encourages strategic thinking by bringing key leaders together for networking and exchanging ideas regarding domestic and global issues impacting our industry. A steering committee consisting of industry professionals and a key group of faculty ensure that the program’s content is both timely and relevant.