Large Commercial Producer Project
The center has conducted five major studies of commercial producers' buying behaviors over the past 25 years. The sixth iteration of the study will be presented in November 2017.
Gain the knowledge and tools to make difficult business choices. Learn to clarify a specific decision, list alternatives and manage risk to significantly increase your odds of success.
Deepen understanding of financial management responsibilities and how they fit into company goals using case study and team-based assignments.
Marketing is more than just advertising. In Market Planning for Agri Marketers, you will learn from industry-recognized experts and work alongside industry peers to explore and apply marketing concepts.
Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan? Every marketing decision made has implications on the overall marketing strategy.
The Purdue Food and Agribusiness Executive Summit encourages strategic thinking by bringing key leaders together for networking and exchanging ideas regarding domestic and global issues impacting our industry. A steering committee consisting of industry professionals and a key group of faculty ensure that the program’s content is both timely and relevant.
Grow trust and gain loyalty with clients and learn techniques to be more intentional and authentic in your interactions with customers. Learn to overcome barriers that take away from trust and leave with tools for measure satisfaction and loyalty.