August 15-17, 2016
Lead your company’s marketing efforts in order to connect with your customers and achieve strong results. At Executive Agri-Marketing, you’ll learn from world-renowned agri-marketing experts about powerfully directing your firm’s marketing strategy in today’s volatile agriculture environment.
Supported by research from Purdue’s Large Commercial Producer Survey, the concepts presented in Executive Agri-Marketing will help you develop a deeper understanding of your clients’ needs. You’ll learn how today’s agribusiness customers are changing and how that affects your marketing strategy. You’ll learn the art of differentiating and communicating your offer, and how you can leverage customer segmentation to give your customers a value proposition that they’re excited to pay for.
You’ll learn to position and influence your organization, and lead across various segments in your firm. We know that you are implementing powerful marketing strategies, so you’ll receive one-on-one coaching from faculty experts on your company’s marketing challenges. You’ll also leave the program with an understanding of the marketing decision-making tools you can use to make your next big marketing decision.
As a result of Executive Agri-Marketing, you’ll define the next big steps for your company’s marketing strategy. You’ll leave the program with an action plan of what you want to accomplish next in your business and a strategy to bring together the right people in order to make your marketing goals happen.
At this seminar, you will:
- Access best practices from a panel of marketing experts
- Go beyond basic customer segment identification to the discipline of segmentation – differentiating and communicating your offer
- Consider the gap between organizational intention and customer perception by aligning your organization around the customers' needs
- Address financial and managerial metrics, planning and analysis through marketing decision tools
- Organize and influence change in your organization by putting ideas to work
Best Practices in Marketing: Lessons from Other Industries
You’ll discuss industry and non-industry challenges, and hear from experts who’ve been in the trenches.
The Discipline of Segmentation
You’ll learn different approaches to segmentation, including how to identify segments through research, evaluate market segments, and consider differentiated offers to various segments.
Aligning the Organization Around the Customer Experience
In this session, the program’s faculty will discuss positioning and business orientations, strategically developing your value propositions and communicating and delivering value through effective pricing strategies.
Marketing Decision Tools
In this session, you’ll learn the tools available to you as you make major marketing decisions. You’ll consider the financial implications of your marketing decisions and learn how to use market research to evaluate your decisions.
Putting Ideas to Work
Develop and complete action planning to create support for marketing efforts within your organization.
Who Should Attend
Managers with a responsibility for making marketing decisions, and/or leading a marketing function within their company will benefit from the program. This seminar is intended for leaders with the power to direct their company’s marketing efforts, whose responsibilities may include branding, marketing, product management and strategic direction.
*Please complete this online application, and you will receive a response from our team in 5-7 business days.