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Turning Trust to Loyalty
October 4, 2017 (webinar); January 23-24, 2018 (campus workshop)
Grow trust and gain loyalty with clients and learn techniques to be more intentional and authentic in your interactions with customers. Learn to overcome barriers that take away from trust and leave with tools for measure satisfaction and loyalty.
Strategic Agri-Marketing
October 10-12, 2017
Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan? Every marketing decision made has implications on the overall marketing strategy.
National Conference for Food and Agribusiness 2017
November 7-8, 2017
Large Commercial Producer Project
The center has conducted five major studies of commercial producers' buying behaviors over the past 25 years. The sixth iteration of the study will be presented in November 2017.
ARA Management Academy 2018
January 29 - February 1, 2018
Sharpen management, leadership and decision-making capabilities by engaging in faculty-led presentations, interactive exercises and small-group discussion with your peers.
ASTA Management Academy 2018
March 5-9, 2018
Focus on the practical application of general management concepts critical to the long-term success of seed companies. Special seminars throughout the program give an in-depth look at current seed industry issues.
Sales Management and Leadership
May 30-31, 2018
Assess your management skills and learn techniques to become a more effective sales manager via interactive lectures, real-world case studies and a collaborative learning environment.
Precision Selling: Building Relationships with Large Farmers
August 1-2, 2018
Learn strategies for working with large-scale producers in the evolving agricultural marketplace. Explore complexities of working with growers and delve into sales strategy.
Market Planning for Agri-Marketers
August 7-9, 2018
Marketing is more than just advertising. In Market Planning for Agri Marketers, you will learn from industry-recognized experts and work alongside industry peers to explore and apply marketing concepts.
