Sharpen management, leadership and decision-making capabilities by engaging in faculty-led presentations, interactive exercises and small-group discussion with your peers.
Focus on the practical application of general management concepts critical to the long-term success of seed companies. Special seminars throughout the program give an in-depth look at current seed industry issues.
Assess your management skills and learn techniques to become a more effective sales manager via interactive lectures, real-world case studies and a collaborative learning environment.
Learn strategies for working with large-scale producers in the evolving agricultural marketplace. Explore complexities of working with growers and delve into sales strategy.
Marketing is more than just advertising. In Market Planning for Agri Marketers, you will learn from industry-recognized experts and work alongside industry peers to explore and apply marketing concepts.
Cultivating resilience is an ongoing process. In this program, we bring tools to managers and supervisors to help them grow themselves and their teams beyond the basics of leadership.
Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan? Every marketing decision made has implications on the overall marketing strategy.
Large Commercial Producer Project
The center has conducted five major studies of commercial producers' buying behaviors over the past 25 years. The sixth iteration of the study was presented in November 2017.