Marketing is more than just advertising. In Market Planning for Agri Marketers, you will learn from industry-recognized experts and work alongside industry peers to explore and apply marketing concepts.
Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan? Every marketing decision made has implications on the overall marketing strategy.
Large Commercial Producer Project
The center has conducted five major studies of commercial producers' buying behaviors over the past 25 years. The sixth iteration of the study will be presented in November 2017.