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Market Planning for Agri-Marketers

July 24 - 26, 2017


Program Overview

Lead your company's marketing efforts in order to connect with your customers and achieve strong results. At Market Planning for Agri-Marketers, you'll learn from world-renowned agri-marketing experts about powerfully directing your firm's marketing approach in today's volatile agriculture environment.

Your Customer

Supported by research from Purdue's Large Commercial Producer Survey, the concepts presented in Market Planning for Agri-Marketers will help you develop a deeper understanding of your clients' needs. You'll learn how today's agribusiness customers are changing and how that affects your marketing plan.

Your Organization

You'll learn to position and influence your organization to lead across various segments in your firm. We know that you are implementing powerful marketing tactics, so you'll receive one-on-one coaching from faculty experts on your company's marketing challenges. You'll also leave the program with an understanding of the marketing decision-making tools you can use to make your next big marketing decision.

Your Role

As a result of Market Planning for Agri-Marketers, you'll define the next big steps for your company's marketing plan. You'll leave the program with an action plan of what you want to accomplish next in your business and a plan to bring together the right people in order to make your marketing goals happen.

Key Benefits

At this seminar, you will:

  • Go beyond basic customer segment identification to the discipline of segmentation — differentiating and communicating your offer.
  • Consider the gap between organizational intention and customer perception by aligning your organization around the customer experience.
  • Address financial and managerial metrics, planning and analysis through marketing decision tools.
  • Organize and influence change in your organization by putting ideas to work.

Program Content

The Discipline of Segmentation

You'll learn different approaches to segmentation, including how to identify segments through research, evaluate market segments and consider differentiated offers to various segments.

Aligning the Organization Around the Customer Experience

The program's faculty will discuss positioning and business orientations, strategically developing your value propositions and communicating and delivering value through effective pricing strateiges.

Marketing Decision Tools

In this session, you'll learn the tools available to you as you make major marketing decisions. You'll consider the financial implications of your marketing decisions and learn how to use market research to evaluate your decisions.

Putting Ideas to Work

Develop and complete action planning to create support for marketing efforts within your organization.

Who Should Attend

Managers with a responsibility for making marketing decisions, and/or leading a marketing function within their companies will benefit from the program. This seminar is intended for leaders with the power to influence their companies' marketing efforts, whose responsibilities may include branding, marketing, and product management.





Program Dates

July 24-26, 2017


Purdue University, West Lafayette, Ind.

Registration Fee

$2,245/person (through May 24)
$2,395/person (after May 24)

Is this program for you?

For more information and group rates, contact:
April Sauer, Managing Director

Educational Credit

You can earn CEU and CCA credit at this program.

Registration fees include all program materials, refreshments and some meals. Registrations are accepted on a first-come, first-served basis. Once the program is full, names will be added to a waiting list in the order in which they are received. Registration fees are due upon receipt of registration. Read the cancellation policy.