Market Planning for Agri-Marketers
August 7-9, 2018
A gap often exists between sales and marketing. But the two are closely related and, when they work together, the company and the customer both win. After all, marketing is about far more than just advertising. It's about creating a reputable brand and a value proposition that aligns with your customers' needs.
Market Planning for Agri-Marketers bridges the gap between sales and marketing. In this program, you will learn to think like a marketer and define your role in implementing marketing strategy—whether you're in marketing or sales. You also will learn to communicate more effectively with customers, maximize your organization's marketing strategy, work more closely with key customer segments and dealer channel partners, and be better prepared to help provide business planning and support.
Learn from industry-recognized experts and work alongside industry peers to explore timely and relevant marketing concepts, then apply the concepts to industry-specific case study situations.
At this seminar, you will:
- Study customers' buying behaviors and processes.
- Identify and evaluate marketing opportunities.
- Understand how to better manage the products in your portfolio.
- Learn to capture and communicate value through pricing, distribution and promotion.
Understand customers' buyer behavior and buying process—leading to a better understanding of who is making purchasing decisions, their roles in the decision-making process and how decisions are being made.
Evaluating Market Opportunities
Discover how to identify and evaluate market opportunities using customer segmentation and targeting. Learn how to apply market research and sales-forecasting tools to identify high-priority customers.
Learn effective product and service strategies and how they relate to managing your portfolio. Understand how to better manage products through the various stages of the product lifecycle and introduce new products and technologies.
Pricing, Distribution, Promotion
Learn to align and optimize pricing, distribution and promotion strategies:
- Capture value through effective pricing strategies.
- Deliver value throughout the distribution channel.
- Implement a market communication plan and communicate value to farmer and dealer customers.
Who Should Attend
This seminar is designed for anyone responsible for managing and implementing sales and marketing activities at the local or regional level. Some examples of job titles are:
- Product/brand manager
- Territory sales manager
- Regional account manager
- Retail location manager
- Marketing coordinator