Market Planning for Agri-Marketers
July 24 - 26, 2017
Marketing is more than just advertising. In today’s agriculture industry, marketing is about understanding customers better than the competition does, developing meaningful product and services offers, managing marketing channel relationships, capturing value through effective pricing, and communicating value in the marketplace. In Market Planning for Agri-Marketers, you will learn from industry-recognized experts and work alongside industry peers to explore timely and relevant marketing concepts, then apply this thinking to industry-specific case study situations.
Supported by research from Purdue's Large Commercial Producer Survey, the concepts presented in Market Planning for Agri-Marketers will help you develop a deeper understanding of your clients' needs. You'll learn how today's agribusiness customers are changing and how that affects your marketing plan.
Industry-specific case studies will offer real-world scenarios to which you can immediately apply the program's concepts. Case studies allow you to implement ideas and practice marketing decisions.
You'll learn how to use and implement marketing tactics, techniques and tools to influence the success of your organization. Faculty experts will offer one-on-one coaching on your firm's marketing challenges.
As a result of Market Planning for Agri-Marketers, you'll define your role in your company's marketing plan and overall sales goals. You'll leave the program with an action plan of what you want to accomplish next and how to bring together the right people in order to make your marketing goals happen.
At this seminar, you will:
- Develop a business culture focused on understanding customer needs and delivering value through the conception and implementation of effective marketing plans.
- Understand customer buying behavior and purchase process to more effectively plan marketing activities.
- Better manage products through the lifecycle to achieve both sales and profitability objectives.
- Utilize simple, but effective financial analysis tools to help evaluate marketing decisions.
- Apply concepts to industry-specific case studies allowing for the implementation of ideas and decision-making.
- Market planning in today’s agriculture industry
- Identifying and evaluating market opportunities
- Buyer behavior and the buying process
- Managing products and services
- Developing price, promotion and distribution strategies
Who Should Attend
This seminar is designed for those whose job responsibilities involve marketing activities. People with the following job responsibilities are encouraged to attend:
- Junior product/brand manager
- Marketing coordinator
- Communications manager
- Territory sales manager
- Technical sales representative
- Retail location managers