National Conference for Food and Agribusiness 2017
November 7-8, 2017
Please check back for agenda updates. We continue to add exciting speakers and topics!
*All times are Eastern Standard Time.
Monday, November 6, 2017
Registration and hotel check-in.
Tuesday, November 7, 2017
Registration and coffee
Welcome and Introduction
The Intersection of Producer Business Strategies and Purchasing Preferences
Examine the relationships between growth strategies, business strategies and buying preferences.
Farmer Perceptions of Risk in 2016
Nicole Widmar and Nathan Thompson
Get a general sense of how farmers perceive the risks they face and implications for how this impacts interactions between various stakeholders and producers.
Buying Ag Inputs: Do Farmers Have a Procurement Mentality?
Gain insights into the decision processes (analytical vs. intuitive) of commercial producers.
Value Creation in a Commodity Bidding Market
Brad Selby, Division Manager at Consolidated Electrical Distribution
Hear how CED approaches winning bids without being the lowest-cost supplier and the ways they differentiate on service and information. Consider how the concepts apply to agriculture.
Wednesday, November 8, 2017
Debrief and Recap
Are Large Producers Willing to Pay for Value?
Think through the ways producers weigh price, performance and relationships in their decisions.
Hear directly from large-scale agricultural producers about their purchasing and supplier preferences and decision processes.
Agricultural Retailers' Perceptions of Their Farmer Customers
Use the results of Purdue's Ag Retailers' Survey to understand the gaps in retailers' perceptions of the key success factors and buying preferences of their largest customers.
Matching Sales and Marketing Approaches to Farmer Preferences
Learn farmer preferences for receiving information and what factors lead to high levels of trust.
Debrief and Recap
*Schedule is subject to change. Please check back for updates!
For more information, contact:
Research Project Manager