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National Conference for Food and Agribusiness 2017

November 7-8, 2017

Program Schedule
Please check back for agenda updates. We continue to add exciting speakers and topics!

*All times are Eastern Standard Time.

Monday, November 6, 2017

Registration and hotel check-in.

Tuesday, November 7, 2017

7:00 a.m.
Registration and coffee

8:00 a.m.
Welcome and Introduction

Opening Session

The Intersection of Producer Business Strategies and Purchasing Preferences
Allan Gray
Examine the relationships between growth strategies, business strategies and buying preferences.

Farmer Perceptions of Risk in 2016
Nicole Widmar and Nathan Thompson
Get a general sense of how farmers perceive the risks they face and implications for how this impacts interactions between various stakeholders and producers.

12:00 p.m.

1:30 p.m.
General sessions

Reflection Session
Scott Downey and Nicole Widmar

Buying Ag Inputs: Do Farmers Have a Procurement Mentality?
Michael Boehlje
Gain insights into the decision processes (analytical vs. intuitive) of commercial producers.

Value Creation in a Commodity Bidding Market
Brad Selby, Division Manager at Consolidated Electrical Distribution
Hear how CED approaches winning bids without being the lowest-cost supplier and the ways they differentiate on service and information. Consider how the concepts apply to agriculture.

5:30-7:30 p.m.
Networking Reception

Wednesday, November 8, 2017

8:00 a.m.
Debrief and Recap

Are Large Producers Willing to Pay for Value?
Michael Gunderson
Think through the ways producers weigh price, performance and relationships in their decisions.

Farmer Panel
Hear directly from large-scale agricultural producers about their purchasing and supplier preferences and decision processes.

Agricultural Retailers' Perceptions of Their Farmer Customers
Use the results of Purdue's Ag Retailers' Survey to understand the gaps in retailers' perceptions of the key success factors and buying preferences of their largest customers.

Matching Sales and Marketing Approaches to Farmer Preferences
Scott Downey
Learn farmer preferences for receiving information and what factors lead to high levels of trust.

12:30 p.m.

1:15 p.m.
Closing session

2:15 p.m.
Debrief and Recap

3:00 p.m.

*Schedule is subject to change. Please check back for updates!

For more information, contact:
Masi Keshavarz
Research Project Manager


Program Dates

November 7-8, 2017


Purdue University
West Lafayette, Ind.

Registration Fee


Is this conference for you?

For more information and group rates, please call:
Masi Keshavarz

Educational Credit

You can earn CEU and CCA credit at this program.

Registration fees include all program materials, refreshments and some meals. Registrations are accepted on a first-come, first-served basis. Once the program is full, names will be added to a waiting list in the order in which they are received. Registration fees are due upon receipt of registration. Read the cancellation policy.