Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Back to Seminars & Events

Turning Trust to Loyalty

October 4, 2017 (webinar); January 23-24, 2018 (campus workshop)


Program Overview

Building relationships and growing them over time is key in our business.

People skills come naturally to some, but are your actions aligned in ways that grow trust over time? What if there were ways you could purposefully be more intentional and authentic in your interactions with customers? What would that look like?

That's what you'll take away in Turning Trust to Loyalty.

This program brings together trust research experts, agricultural economics faculty and farm business professionals to move to a deeper understanding of organizational and personal trust between agribusiness representatives and farmers.

Key Benefits

  • Understanding of how to overcome barriers that take away from trust in customer relationships in an evolving farmer landscape
  • Learn what farmers are really thinking when it comes to their relationships with manufacturers and dealers
  • Leave with tools for measuring satisfaction and loyalty
  • Develop new capabilities in relationship building
  • Gain confidence when handling objections

Learn and explore new ways to grow trust and apply them in ways that improve retention and build loyalty. Take advantage of bundling the webinar and workshop to maximize your experience.

60-minute Webinar                                    Two-day Campus Workshop
October 4, 2017 at 2pm EDT                      January 23-24, 2018 

Program Dates

October 4, 2017 (live webinar) 2:00 - 3:00 p.m. EDT
January 23-24, 2018 (campus workshop)


Purdue University, West Lafayette, Ind.

Registration Fee

$195 (webinar only)
$1,795 (webinar and workshop—before Oct. 4)
$1,995 (webinar and workshop—after Oct.4)

Is this workshop for you?

For more information and group rates, contact:
Emily Hoeing, Key Account Program Manager

Educational Credit

You can earn CEU and CCA credit at this program.

Registration fees include all program materials, refreshments and some meals. Registrations are accepted on a first-come, first-served basis. Once the program is full, names will be added to a waiting list in the order in which they are received. Registration fees are due upon receipt of registration. Read the cancellation policy.