What’s Your Direct-to-Customer Strategy?

As a mature industry settles in with a few key players dominating market share, how can firms disrupt the industry with innovations in technology, customer relationships and personnel? Farmer customers have access to tools and technology that allow them to manage individual fields with sub-inch accuracy. AgReliant is also staying on top of technology and using technological advancements to deepen customer relationships.

As the company weighs its strategy for the future, how can AgReliant’s direct-to-customer brand, AgriGold, be the catalyst for transforming the organization’s growth with its progressive, multi-generational customers? What are the organizational changes that AgriGold can pursue to execute on its strategy?

Disruption comes in all industries, not just those with the newest, whiz-bang technologies. Join senior leadership from AgReiliant at the Purdue Food and Agribusiness Executive Summit to engage in a discussion about navigating a change in marketing strategy, organizational culture and the seed industry.

You won’t want to miss this discussion among other case studies and special topics and valuable networking opportunities at the 2019 Summit October 1-3 on Purdue’s West Lafayette, IN campus.