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Erin G Robinson
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Erin G Robinson
Posts
09.23.2021
Marketing
,
Purdue Agribusiness Review
,
Strategy
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?
A recently published paper in the International Journal of Retail and Distribution Management studied the...
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09.23.2021
Purdue Agribusiness Review
,
Strategy
Improving Brand Reputation Using Social Media
The continued emergence of social media allows companies to be constantly interacting with stakeholders. This...
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08.30.2021
Agribusiness
,
Featured
,
Strategy
Leadership is a Journey, Not an Event
We’ve been through a lot this past year and a half. Across the board, we’ve...
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07.28.2021
Agribusiness
,
Featured
,
Marketing
The Second Generation of Strategic Agri-Marketing
In an industry where family values and passion are the driving forces behind the productivity...
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07.21.2021
What We’re Reading
Escaping 1980 – Understanding the Farm Crisis and its Impacts on Agriculture Today
The 1980s farm financial crisis impacts everyone involved in U.S. agriculture today in one way...
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07.14.2021
Agribusiness
,
Featured
,
Risk Management
,
Strategy
Common Pitfalls in the Decision Making Process
Some business decisions are simple — we make them without much thought or deliberation and...
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06.23.2021
Agribusiness
,
Purdue Agribusiness Review
,
Strategy
Using Big Data to Connect Company and Customer Core Values
As the world becomes more interconnected through the internet, opportunities arise. Today, businesses can collect...
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06.23.2021
Purdue Agribusiness Review
,
Strategy
If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?
This insightful article published by leading sales authors Zoltners, Sinha and Lorimer spoke on changes...
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06.23.2021
Purdue Agribusiness Review
,
Strategy
Cooperate or Compete? Why Not Both?
In this article, the authors conduct an extensive review of the literature, engage a panel...
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06.23.2021
Industry Analysis
,
Purdue Agribusiness Review
,
Strategy
Digital Technologies: Innovating for the Future of the Agri-Food Industry
According to McKinsey & Company, April 21, 2021 was marked as World Creativity and Innovation...
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