During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers are production and market savvy. Due to the nature of our respective research projects at the time, we never really got involved with extension activities, which would have exposed us to ground realities. After getting his degree, Dr. Giri headed off to the University of Central Missouri to begin his work as an assistant professor and it was there that he had the opportunity of directly interacting with farmers.
For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.
Bill Stumph, CFO of Ag Alumni Seed and 2016 graduate of the MS-MBA program talks about how his degree has benefited him and his company.
Do you ever feel a bit like Charlie Brown listening to his teacher when your chief financial officer is talking? It doesn't have to be this way!
For Dr. Mike Gunderson, teaching in the MS-MBA program is a privilege that teaches him as much as the students.
Each company is different, of course. But in every case, understanding the strategy of a customer company and the beliefs, goals and needs of the people in it, is at the heart of managing key customer accounts. That's where the process of discovery can have exceptional payoffs.
Founder and Executive Director Dr. David Downey reflects on the center's evolution as we celebrate 30 years of exceptional professional development for the food and agricultural business sectors.
Research shows that nothing is more important to a company's bottom line than talent and talent management.