At the touch of a button, a farmer downloads an application to their phone. They open the app, and with another touch of a button, they've just ordered drone imagery that will cut costs, reduce chemical waste and precisely spray only the acres necessary in the field.
There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still matter in today’s agribusiness marketplace?
Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.
There isn't much attention paid to how decision-making transitions from one generation to the next on family farms. The problem? As the roles of each on-farm generation evolve, it affects more than just the farm families. It affects the businesses who work with them.
Understanding the economic challenges producers face and the confidence they have in the agricultural economy plays a huge role in the ways suppliers interact with farmer clients and bring value to them.
Large-scale family-owned farms face unique business challenges because of the way different generations approach decision making.
Founder and Executive Director Dr. David Downey reflects on the center's evolution as we celebrate 30 years of exceptional professional development for the food and agricultural business sectors.
The need for efficiency is driving consolidation in both livestock and crop operations. Understanding and serving these customers is critical for agribusiness.