Dr. Scott Downey says there is a well-studied chain of events in business that shows the relationship between employee activities and company profits called the Service-Profit chain.
Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center for Food and Agricultural Business, talks about the importance of trust in business relationships.
Craig Newman, recently retired CEO of AgReliant Genetics talks about why it's important to invest in professional growth.
There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still matter in today’s agribusiness marketplace?
There are disconnects between marketing and sales. Organizations today need to invest in marketing the same way they once invested in sales.
A larger and larger share of all input purchases are made by fewer and fewer farmers, making each one increasingly important to input suppliers.
For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.
We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?