It’s fascinating that many organizations identify people as their significant competitive advantage. For example, customer-facing employees at Consolidated Electrical Distribution (CED) were able to substantially impact the work of their electrician customers by simply creating an 'electrician's cart.'
Dr. Keith Halperin says eighty-three percent of executives report that they do not have the right talent and capabilities to build upon their strategy.
Dr. Scott Downey says there is a well-studied chain of events in business that shows the relationship between employee activities and company profits called the Service-Profit chain.
Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center for Food and Agricultural Business, talks about the importance of trust in business relationships.
Craig Newman, recently retired CEO of AgReliant Genetics talks about why it's important to invest in professional growth.
During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers are production and market savvy. Due to the nature of our respective research projects at the time, we never really got involved with extension activities, which would have exposed us to ground realities. After getting his degree, Dr. Giri headed off to the University of Central Missouri to begin his work as an assistant professor and it was there that he had the opportunity of directly interacting with farmers.
There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still matter in today’s agribusiness marketplace?
Targeting segments of buyers has always been the focus of marketing efforts, regardless of product or industry. But customers don't buy as segments.