Dr. Scott Downey says there is a well-studied chain of events in business that shows the relationship between employee activities and company profits called the Service-Profit chain.
Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center for Food and Agricultural Business, talks about the importance of trust in business relationships.
Craig Newman, recently retired CEO of AgReliant Genetics talks about why it's important to invest in professional growth.
During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers are production and market savvy. Due to the nature of our respective research projects at the time, we never really got involved with extension activities, which would have exposed us to ground realities. After getting his degree, Dr. Giri headed off to the University of Central Missouri to begin his work as an assistant professor and it was there that he had the opportunity of directly interacting with farmers.
There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still matter in today’s agribusiness marketplace?
Targeting segments of buyers has always been the focus of marketing efforts, regardless of product or industry. But customers don't buy as segments.
Whether you’re in input supply, food processing or something in between, the changes in what’s demanded by your market are fast-paced. Rapid-fire changes in technology, consumer demands, and new target demographics require long-term and strategic thinking.
You make business decisions every single day. Every once in a while, a decision comes along with the potential to be a game changer for your organization.