Targeting segments of buyers has always been the focus of marketing efforts, regardless of product or industry. But customers don't buy as segments.
Whether you’re in input supply, food processing or something in between, the changes in what’s demanded by your market are fast-paced. Rapid-fire changes in technology, consumer demands, and new target demographics require long-term and strategic thinking.
You make business decisions every single day. Every once in a while, a decision comes along with the potential to be a game changer for your organization.
A large part of the retail business is about supply chain management and operations, or SCO. Traditionally, SCO management has often been associated with efficiency, but that’s not necessarily an all-encompassing way to think about SCO strategy.
We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?
Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.
Bill Stumph, CFO of Ag Alumni Seed and 2016 graduate of the MS-MBA program talks about how his degree has benefited him and his company.
Even when analysis is complete and the path forward seems clear, decision-making can be a challenge. The key is to avoid psychological traps along the way.