In the 1960s, Cesar Chavez and the United Farm Workers union successfully pressured producers into improving agricultural working conditions in California by leading a nationwide boycott of table grapes. The boycott taught farmers that consumers care about more than just product quality and price; they also trust producers to treat their employees fairly.
During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers are production and market savvy. Due to the nature of our respective research projects at the time, we never really got involved with extension activities, which would have exposed us to ground realities. After getting his degree, Dr. Giri headed off to the University of Central Missouri to begin his work as an assistant professor and it was there that he had the opportunity of directly interacting with farmers.
How much should agribusiness investors focus on the development of complex contractual arrangements with farmers when trying to implement a new product or innovation in the agricultural sector in developing countries?
Even though we may not begin our career as a trusted advisor, this is the goal which most of us would like to achieve. Trusted advisor refers to the person or group of people a client seeks advice from when an issue arises or in the case of an urgency. A trusted advisor must have excellent organization and interpersonal skills and needs to earn trust, give advice effectively and build relationships.