Filter by Category: Large Commercial Producers Survey.

Procurement Strategies of Commercial Producers

Agricultural producers are facing significantly lower commodity prices and farm incomes, which have resulted in intense pressure to lower their costs. One way they have sought to do this is through aggressive negotiation on purchased inputs. Much of this negotiation...



Producers’ Purchasing Preferences in 2017

Editor’s note: Dr. William Secor is an economist for CoBank and a former clinical professor with Purdue University’s Center for Food and Agricultural Business. He played an integral role in the 2017 Large Commercial Producer Project during his tenure at...



Producer Perceptions of Agricultural Risk in 2017

Yield and price risk take center stage in most discussions surrounding risk in agriculture. While these are obviously important aspects of risk to any farm business, the risks faced by agricultural producers are much broader than prices received for products sold and...



Information and Buying Preferences

I have a friend who works for a marketing agency. Her job is to help her clients figure out how best to accomplish marketing goals, develop their brands, and determine how to spend their advertising budgets. That last one can be the hardest. She has to answer...



Farmer Success Strategies

Understanding our customers’ businesses provides us opportunities to identify offerings or solutions to help them accomplish their goals. Part of understanding their business involves understanding the elements they believe lead to their success. At the Center for...



Knowing Your Customer

Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers. That’s where the Large Commercial Producer Project research from Purdue...



Thirty Years and Going Strong

Author: Dr. Dave Downey, Executive Director Emeritus and Professor Emeritus Purdue University’s Center for Food and Agricultural Business was launched in 1986 as a new way for the university to serve agriculture. I have always believed the land grant university system...



Profile of a High-Growth Crop Producer

by David Widmar and Brent Gloy Do producers who expect their operations to grow treat their businesses differently than other producers do? We looked into this segment of farmers in a recent survey and found surprising results that agribusinesses might find useful in...



Are Young Producers Loyal?

Eighty-three percent of executives report that they do not have the right talent and capabilities to build upon their strategy. This staggering number is based on a Korn Ferry global survey of approximately 7,500 senior executives across 107 countries. Dr. Keith...