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Large Commercial Producers Survey

Browse Large Commercial Producers Survey Posts

Cows, cattle and happy farmer on a phone call talking or speaking of organic dairy livestock, agriculture or farming. Smile, nature and man in a conversation on harvesting on a countryside barn field.

07.08.2026

Agribusiness, Featured, Large Commercial Producers Survey, LCP Signals

When your customers don’t rank you first

Part of the LCP Signals series, this post explores the perception gap between where retailers...

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09.07.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Sales

Producer Perceptions of Agricultural Risk in 2017

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04.16.2026

Agribusiness, Featured, Large Commercial Producers Survey, LCP Signals

Are large producers really data-driven? A subtle tension in how decisions get made

Large producers say they’re data-driven. The reality is more nuanced, revealing a persistent tension between...

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07.14.2016

About the Center, Agribusiness, Careers, Education, Finance, Human Resources, Large Commercial Producers Survey, Leadership, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy, Supply Chain

Thirty Years and Going Strong

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03.19.2026

Agribusiness, Featured, Large Commercial Producers Survey, LCP Signals, Risk Management

Opportunities, threats and what producers believe they can control

Part of the LCP Signals series, this post explores how producers’ confidence in what they...

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01.29.2015

Agribusiness, Large Commercial Producers Survey

Are Young Producers Loyal?

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03.13.2015

Large Commercial Producers Survey, Marketing, Production Agriculture, Sales

Profile of a High-Growth Crop Producer

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08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing your customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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09.12.2017

Agribusiness, Large Commercial Producers Survey, Production Agriculture, Research, Sales

Producers’ purchasing preferences in 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance,...

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09.18.2017

Agribusiness, Large Commercial Producers Survey, Management, Marketing, Strategy

Procurement Strategies of Commercial Producers

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