From Feed and Grain Magazine - Communication. Talking, listening, reading, writing . . . it all seems so simple. Yet we know how easily “wires can get crossed,” when we don’t listen to what somebody is saying (how many times has that caused arguments between you and your significant other), or when we misread a letter or e-mail, or when we don’t talk to or phone someone at a crucial time. In this month’s column, we discuss communication; its importance and perhaps some ways to communicate with different audiences that you have not thought about before.