Insights from consumer research that you can take home to the farm!
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Cross-Industry Insights
What consumer-derived lessons can we draw from non-traditional places to garner understanding and insights for those in agricultural business? I’m Dr. Nicole Widmar, and I have an affinity for taking lessons from other industries and applying them in agriculture. Come along with us here in Consumer Corner to think differently about how consumer research can help inform your decision making.
November 23, 2020
Letter
Social Life of Food in a Digital World – A case of the Incredible Edible Egg
Social and online media have hatched their way into nearly every aspect of our daily life from direct marketing and healthcare to political campaigns. According to Pew Research, only about a quarter... Read More »
November 16, 2020
Letter
The ‘Truth’ About Gluten
Is gluten bad for you? At one point there was evidence that some non-Celiac patients experienced irritable bowels when consuming gluten. However, further studies showed this is not the case. The... Read More »
November 9, 2020
Letter
Thoughts on Value, Cost and Price
Value and price have been a matter of discussion by moral philosophers and economics writers ever since Antiquity . For example, see Aristotle and St. Thomas Aquinas’ thoughts on fairness, price,... Read More »
November 2, 2020
Letter
#Halloween: Online Media Sentiment in 2020 Versus 2019
By October 2020 we were all aware of the many aspects of everyday life that have been upended by the ongoing COVID-19 pandemic. A recent infographic in Choices Magazine by Eleanor R. Messer, Kabir... Read More »
October 27, 2020
Article
Internet “Have Nots” (Including Many Children) are Suffering Digital Divide Consequences in the COVID-19 Era
Our interest in the digital divide and the many inequities that come from not having ready access to modern information and communication technology was recently fueled by work on Indiana... Read More »
October 26, 2020
Letter
Social Media’s Positive Perception of Animal Agriculture at Agricultural Fairs
For many people involved in agriculture, particularly as children, the county or state fair is likely a place that holds special memories. There are notable differences across states with county and... Read More »
October 19, 2020
Letter
Squirrels are Both Rational and Consistent; Humans are Human
It’s interesting that we use the term “squirrelly” to describe humans when they are acting unpredictably. As it turns out, humans are much more squirrelly than squirrels themselves when it... Read More »
October 16, 2020
Letter
Considering Consumers’ Changing Needs
Did you know that October 16th is Global Cat Day? Never one to shy away from a global holiday, we bring you insights learned from cats (well, from studying spending by cat owners and marketing to... Read More »
October 12, 2020
Letter
Revisiting the Production Paradox
It is a challenge that faces nearly all industries, as it’s in our human nature to want things. When we have things, then we want more things. Unfortunately, we want things but not the consequences... Read More »
October 5, 2020
Article
Consumer Preferences for Laying Hen Housing: Research Process EGGxample
There is a lot of public interest regarding eggs. They are a relatively cheap source of protein, and they are commonly eaten for breakfast in the United States and as components of other dishes. Eggs... Read More »
Contact Us
Nicole Olynk Widmar
ASSOCIATE HEAD AND PROFESSOR, DEPARTMENT OF AGRICULTURAL ECONOMICS
Phone: (765) 494-2567
Email: nolynk@purdue.edu