Fulfilling Changing Consumer Expectations of the Food Supply
When we consider how farmers view different information sources, salespeople tend to think of themselves as the most valuable source of information. For farmers themselves, salespeople actually fall fairly far down the list. Why does this gap exist? One likely reason is trust. While untrustworthy salespeople don’t last long in agriculture, there’s a big difference between trust and trustworthiness. There is also a difference between believing we are trusted and the degree to which that trust exists.
When one thinks of Apple’s success as a company, it is likely some images quickly come to mind, such as Steve Jobs creating the Macintosh computer in 1982, iPods, iPhones (all 13 versions so far), Apple Watches and much more; however, what most likely explains Apple’s successful history is not all these products or its other tangible assets such as software or specific materials. Rather, the explanation relies on something purely intangible, soft, invisible and simple. Something that is behind all these successful products — Apple’s organizational culture.
We all know and have heard many times that innovation is what feeds sustainable growth in companies. A 2016 McKinsey Institute survey showed 84% of global executives reported innovation was extremely important to their growth strategies, and 94% were dissatisfied with their organizations’ innovation performance.