Market Segmentation Practices of Retail Crop Input Firms
The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.
Categories: Agribusiness, Marketing, Research, Sales
Tags: 2009, aaron reimer, crop inputs, Distribution, distribution channel, jay akridge, market segmentation, Research, Retail, Scott Downey, target marketing
Tags: 2009, aaron reimer, crop inputs, Distribution, distribution channel, jay akridge, market segmentation, Research, Retail, Scott Downey, target marketing
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