Register Now!

The deadline to register is January 18, 2021.

Browse Programs

Custom Programs

John Deere Precision Ag Business Model Planning


Precision Ag Business Model Planning

Are you ready for the future of our industry? Precision agriculture is a field that will define the future of farming. As a John Deere dealer, you have the tools to gain market share, improve margins and make customers more profitable and productive. The Precision Ag Business Model Planning course is designed to aid dealerships in achieving long-term success through the development of a business model that delivers clear value to both dealer operations and farmer customers.

Value for Dealerships

Dealership teams will expand their knowledge of systemic approaches that result in a cohesive business model plan and gain tools for building an effective business model. The course will also focus on broadening participants’ understanding of revenue-generating precision ag services and increasing awareness of these types of opportunities within the Integrated Solutions department and across the dealership.

Target Audience

Designed for dealership senior leadership teams including CEOs, CFOs, COOs, IS Managers, Corporate Sales and Corporate Aftermarket professionals, it is highly recommended to enter and complete this course as a dealership team.

  • Minimum to register: 3 per dealership team
  • Maximum to register: 6 per dealership team

Course Dates & Delivery

Participants of this course will take part in three days of online, workshop-style sessions via the Zoom platform.

2021 Course Dates:

  • Monday, February 1
  • Wednesday, February 3
  • Friday, February 5

Live sessions will be reinforced through offline activities to serve as building blocks in the business model plan.

Upon course completion, dealerships will be expected to give a presentation of their Precision Ag Business Model Plan and participate in a 3-month progress check.

Course Overview

Day 1 – Monday Day 2 – Wednesday Day 3 – Friday


Welcome and Introductions

The Business Case for Precision Agriculture

  1. Payoff of Precision Farming
  2. Market Conditions and Business Climate – Impacts on Economics for Ag


Debrief Day 1 Activities

Designing your Business Model

  1. Business Model Structure
  2. Customer Value Proposition


Debrief Day 2 Activities

Designing your Business Model

  1. Key Processes, Partners and Activities
  2. Profit Formula: Cost and Revenue Streams


Pre-recorded Video
Living Case Scenario

Submit Assignment
Complete analysis of external forces on the dealer’s business


Pre-recorded Video
Living Case Scenario 

Submit Assignment
Complete Value Proposition Canvas


Submit Assignment
Complete Business Model Canvas


This program will take place on February 1st, 3rd, and 5th, 2021 (Monday, Wednesday, Friday).

2021 Program

February 1 – 5: Printable PDF version of the schedule


Course Content

The focus of this course will be on systematic development of the business structure to create value for both the dealership and farmer.

An emphasis will be placed on:

  • The customer value proposition
  • Understanding market and competitor behavior
  • Detailing key resources, processes and activities required to deliver value to customers
  • Determining revenues (direct and indirect), costs and risks of the precision ag program

Course content will include:

  • An overview of a business case for precision agriculture and the payoff of precision farming;
  • A strategic framework and approach to business model planning, including real-world case scenarios; and
  • Tools and frameworks to design and develop a business model that brings value to both farmer customers and your dealership.

Course Faculty

Scott DowneyMichael Boehlje

Professor Emeritus
Center for Food and Agricultural Business

Mike Boehlje is a distinguished professor in the Department of Agricultural Economics and the Center for Food and Agricultural Business at Purdue University. He previously held faculty and administrative positions at Iowa State University, University of Minnesota and Oklahoma State University. Mike has devoted his career to helping farm and agribusiness managers and policymakers understand the pragmatic economic and financial consequences of their decisions.

The fundamental focus of his work has been to integrate concepts of economics, finance and strategy to solve problems of farm and agribusiness managers. A major theme of Mike’s research, writing and lecturing for the past 10 years has been the importance of strategic planning and thinking, and positioning the firm for longterm viability and success. His work has attempted to extend and apply modern management concepts of systems analysis, process control, transactions cost, strategic positioning, real options and supply/value chain management to the food production, processing and distribution system.

Mike is the author or co-author of four books, nearly 300 articles, bulletins and book chapters, and more than 400 other publications. He is also a senior associate of Centrec Consulting. He is a fellow of the American Agricultural Economics Association and the International Food and Agribusiness Management Association. Mike was awarded both the Hovde Award and the Morrill Award for Outstanding Contributions to the Land Grant Mission at Purdue University.

Course Investment

*It is highly recommended to enter and complete this program as a dealership team.

Registration Fee: $9,000 USD/dealership team


Contact Matt Olson at or Emily Hoeing at

Register Now!

The deadline to register is January 18, 2021.