LCP Survey 2017
Large Commercial Producer Survey 2017
The 2017 Large Commercial Producer (LCP) Survey was the sixth iteration of the study conducted by the Center for Food and Agricultural Business over the past thirty years. The 2017 LCP surveyed more than 1,300 U.S. commercial farmers and ranchers in six commodities: corn/soybean, wheat/barley, cotton, fruit/vegetable, dairy, and cattle.
The main purpose of the Large Commercial Producer (LCP) Survey is to understand the preferences of large-scale producers when they interact with agricultural salespeople, retailers, lenders and manufacturers. Farmers and ranchers today are adapting to the changing industry, and in order to succeed, suppliers must understand them as they grow. Knowing producers’ concerns, preferences, behaviors and attitudes is crucial to serving them well. Survey results offer these insights, as well as a useful look at the direction of the agricultural supply chain. Reaching across several commodities and aspects of agriculture, the LCP survey is a tool to help agribusiness managers understand today’s customers and position their business for future success.
Three tools have been developed for agribusiness use based on results from the 2017 LCP Survey, available for purchase below.
This report contains insights into the five main themes analyzed by the Center’s research team in the 2017 Large Commercial Producer Survey. The 2017 themes were: producer strategies, perceptions of risk, information and salespeople, procurement processes and buying preferences. This report does not cover all results from the 2017 LCP Survey, but provides an overview and outlines key points on these five themes. Using faculty interpretation and insights, agribusiness managers can apply the research to learn more about their customers and identify ways the survey applies to them.
If you are interested in additional results and more detailed analysis, please see the following data samples available.
A data sample of 1,100 crop producers from the 2017 Large Commercial Producer Survey was analyzed by farm demographics: farm size, primary operation, age, education and farm revenue. This report deck contains 1,100+ slides with detailed information of the data, represented in graphs.
A data sample of 741 livestock producers from the 2017 Large Commercial Producer Survey was analyzed by farm demographics: farm size, primary operation, age, education and farm revenue. This report deck contains 1,100+ slides with detailed information of the data, represented in graphs.