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Resources

You want to perform as efficiently and effectively as possible at work—that requires staying informed and using the right tools to make decisions.

Our collection of resources includes articles, case studies, videos and other tools that will help you be a more successful agribusiness manager. Our expert agribusiness faculty have developed many of these resources, which originally appeared in popular industry magazines, journals, and other print and electronic publications. You can explore our work sorted by category, date, authors or keyword.

Our Research
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ARTICLE

What's On Your Electrician's Cart?

June 2019

As one of the largest electrical distributors in the country, CED carries any material necessary for an electrician to complete a job. While electricians don’t care much about the specifics of the parts they order, they do care that they need them to do a job, they need them on the job site and they need them immediately.

ARTICLE

Improving Brand Value

April 2019

Such an easy and straight-forward definition may hide richer and more complete pillars of value formation and the different ways customers may experience value. Furthermore, it’s important to understand where and how value is created.

ARTICLE

What's Going On With The New NAFTA?

March 2019

NAFTA was the first trade deal to include intellectual property protections, but our innovative world demanded modernization of its provisions. USMCA strengthens protections for patents and trademarks in areas like biotechnology, financial services and domain names, as well as provides new provisions governing the expansion of digital trade and investments in innovative products and services. These modernizations provide greater protection for U.S. agribusinesses along the supply chain.

ARTICLE

What Do Sales Managers Manage?

February 2019

The main takeaway is that developing employees is a necessary activity that leads to profits. But in practice, what do agribusinesses actually do to create satisfied employees who are responsible for managing profitable customer relationships?

ARTICLE

Trust in Business Relationships

January 2019

People are known for easily developing personal and functional relationships, but often neglect to develop strategic ones. Many understand the importance relationships, but few embrace and leverage them in their careers. Investing in strategic relationships and building a network can bring considerable value to those in the food and agribusiness industry.

ARTICLE

Precision Selling

June 2018

Farms are getting larger. While the rate of consolidation seems to have slowed slightly in recent years, the trend continues in almost every sector of farming. A larger share of all input purchases is made by fewer farmers, making each account increasingly important to suppliers.

ARTICLE

Sales, Marketing and Liquidity

May 2018

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.

ARTICLE

Knowing Your Customer

April 2018

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.