Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Back to Resources


A New Future

June 2006

From CropLife - PRECISION technologies are now well integrated into the agricultural industry — both at the farm level and at the dealership level. No longer are dealers only using the technologies to bring new services to their customers. They are also utilizing the technology in their own businesses to improve efficiencies and quality of their business operations. In addition, dealerships are seeing an impact of the technology on their businesses in terms of differences in what their precision customers demand of them compared to their traditional customers. This spring, CropLife® magazine and Purdue University’s Center for Food and Agricultural Business — with sponsorship from Trimble — conducted a survey of ag dealers for the 11th year. This was done to see which precision technologies were being used by dealers, what type of precision services they were expecting to offer in the future, and how precision customers were impacting their businesses. As in previous years, a survey was sent to 2,500 CropLife dealership readers to ‘”take the pulse of the industry” with respect to precision technologies.


Linda Whipker
Jay Akridge



What Big Growers Want

From CropLife - In early 2008, about 2,500 mid-size and commercial producers completed a questionnaire that explored how their farm business is changing and what they want from their agricultural input suppliers. The survey concentrates on mid-size, commercial, and large growers. Researchers at the Center are evaluating the 2008 survey...

Read More

Our Research