A New Future
From CropLife - PRECISION technologies are now well integrated into the agricultural industry — both at the farm level and at the dealership level. No longer are dealers only using the technologies to bring new services to their customers. They are also utilizing the technology in their own businesses to improve efficiencies and quality of their business operations. In addition, dealerships are seeing an impact of the technology on their businesses in terms of differences in what their precision customers demand of them compared to their traditional customers. This spring, CropLife® magazine and Purdue University’s Center for Food and Agricultural Business — with sponsorship from Trimble — conducted a survey of ag dealers for the 11th year. This was done to see which precision technologies were being used by dealers, what type of precision services they were expecting to offer in the future, and how precision customers were impacting their businesses. As in previous years, a survey was sent to 2,500 CropLife dealership readers to ‘”take the pulse of the industry” with respect to precision technologies.