Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Back to Resources


Always Innovating

November 2007

From AgriMarketing Magazine - When doing the weekly shopping, it’s impossible to miss the new products lining the shelves. Customers are often like kids — they get bored with current toys and are always looking for newer, better, super toys. As an agri-manager, you are facing the same dilemma: how to serve your customer base by offering them better and more innovative products and services. In the spirit of innovation, this discussion provides some tips to better service your customers and maintain a loyal customer-base.

Topic:   Marketing


Maud Roucan-Kane
Michael Boehlje


AgriMarketing Magazine

How Sales and Marketing Relate

From AgriMarketing Magazine - Many agribusinesses are struggling with this relationship right now. Consolidation has meant that many organizations who were built on sales are now recognizing that being market driven provides more opportunities than being sales driven.

Read More

Our Research