Always Innovating
Tags: agrimarketers, agrimarketing magazine, Innovation, Marketing, maud roucan-kane, michael boehlje
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How Will Tech Enable Agrifood Trends of 2024?
Technological trends are not only addressing current challenges in the agriculture and food industry but are also paving the way for a more efficient, sustainable, and safer future.
What is relationship-based selling?
For the majority of my career, relationships have been an important aspect of selling in agriculture. The connections between buyers and sellers remain one of the attractive aspects of working in a sales role, at least from my perspective, but there are several different types of relationships.
What does it mean to sell with precision?
Today, nearly every organization trains people on basic sales skills and most salespeople are good at selling. Salespeople MUST be good at sales to survive. However, Precision Selling is about more than basic sales skills — prospecting, handling objections, and closing.