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ARTICLE

Brand Loyalty Among Ag Producers

January 2008

From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because of structural change occurring within the agricultural sector. Second, rapid technological advancements create frequent introduction of new products.

AUTHORS

Anetra Harbor
Maud Roucan-Kane

PUBLISHER

AgriMarketing Magazine
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