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Brand Loyalty Among Ag Producers

January 2008

From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because of structural change occurring within the agricultural sector. Second, rapid technological advancements create frequent introduction of new products.


Anetra Harbor
Maud Roucan-Kane


AgriMarketing Magazine

Word-of Mouth-Marketing, You Can Make it Work for You!

From Feed and Grain Magazine - When you hear reference to word-of-mouth marketing do you think “oh, that is the buzz that some firms get who are lucky enough to be in the right place at the right time and get everyone talking about their product,” like Cabbage Patch dolls...

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