Brand Loyalty Among Ag Producers
From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because of structural change occurring within the agricultural sector. Second, rapid technological advancements create frequent introduction of new products.
Categories: Agribusiness, Marketing, Research
Tags: 2008, anetra harbor, brand differentiation, brand loyalty, Marketing, maud roucan-kane, media, Performance, Value
Tags: 2008, anetra harbor, brand differentiation, brand loyalty, Marketing, maud roucan-kane, media, Performance, Value
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