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Consumer Preferences and Perceptions of Food Safety, Production Practices and Food Product Labeling

January 2012


Melissa Short McKendree
Nicole Olynk
David Ortega

Brand Loyalty Among Ag Producers

From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because of structural change occurring within the agricultural sector. Second, rapid technological advancements create frequent introduction...

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