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ARTICLE

Implementing a Successful CRM Strategy

August 2004

From Seed and Crops Digest - In golf, there is a physical game and a mental game. It’s much the same in Customer Relationship Management, or CRM. While the physical game is important, to truly excel at golf or to satisfy your customers, you need to be able to play the mental game well.

AUTHORS

Joan Fulton
Frank Dooley
Kathleen Erickson

PUBLISHER

Seed and Crops Digest
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