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Knowing Your Customer

April 2018

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers. That’s where the Large Commercial Producer Project research from Purdue University’s Center for Food and Agricultural Business can play a lead role.

The results of the 2017 LCP Project are now available on the center website at agribusiness. A themes report offers a summary and overview of the research data. Also available are data sets presented in slide format and divided by crop producers and livestock producers.


Selling to Commercial Producers Successfully

From AgriMarketing Magazine - Arthur Jones, founder of Nautilus Sports/Medical Industries, has a great quote. "Success comes from good judgment. Good judgment comes from experience. Experience comes from bad judgment."

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