Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Back to Resources


Large Farmers: A Different Segment

October 2008

From AgriMarketing Magazine - Ernest Hemingway once told F. Scott Fitzgerald, “The rich are different—they have more money!” Perhaps agri-marketers today would say that the same is true of large farmers. The large are different; they have more acres, more head of cattle, or more hogs on feed, etc. In truth, what we really mean is that large farmers buy more stuff. But, is that enough to justify their status as a unique buying segment?


Scott Downey


AgriMarketing Magazine

What Big Growers Want

From CropLife - In early 2008, about 2,500 mid-size and commercial producers completed a questionnaire that explored how their farm business is changing and what they want from their agricultural input suppliers. The survey concentrates on mid-size, commercial, and large growers. Researchers at the Center are evaluating the 2008 survey...

Read More

Our Research