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ARTICLE

Marketing's Rold in Managing Assets

July 2005

From AgriMarketing Magazine - In the June issue of AgriMarketing the DuPont Financial Analysis Model — a straightforward method for assessing the factors that influence a firm’s financial performance — was introduced. This model identifies three “levers” of profitability for a firm as measured by return on equity; these levers are earns, turns and leverage. Clearly, earns and turns drive the income stream in the DuPont Model. In Part I of this series we illustrated why the marketing manager provides a “triple whammy” by improving the revenues in the income stream of the business.

AUTHORS

Mike Gunderson
Josh Detre
Mike Boehlje

PUBLISHER

AgriMarketing Magazine
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