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Marketing Value-Added Crops - Not Just for Analysts Anymore

November 2003

From Seed and Crops Digest - Remember in school when agricultural marketing classes were all about futures and options, charting and standard deviations? While marketing in that sense is critical to production agriculture, a new set of marketing principles is becoming ever more important to producers.


Joan Fulton
Frank Dooley
Kathleen Erickson


Seed and Crops Digest

Knowing Your Customer

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.

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