Product Brand May Matter to Commercial Producers
From Feedstuffs Magazine - For any given agricultural input, producers are often faced with an array of choices. These choices may include a variety of branded, private label and generic products. Deciding which product to purchase depends, in part, on their perception of the differences that exist between these alternatives.
Categories: Agribusiness, Marketing, Research
Tags: 2004, Allan Gray, brand, brand loyalty, crop producers, jay akridge, Large Commercial Producer Survey, livestock producers, Marketing, producer attitudes
Tags: 2004, Allan Gray, brand, brand loyalty, crop producers, jay akridge, Large Commercial Producer Survey, livestock producers, Marketing, producer attitudes
RELATED POSTS:
Optimizing Sales Management: Knowledge, Coaching and Continuous Improvement
While we used to think that exceptional salespeople possessed an innate gift, recent data suggests the impact of today’s sales managers in nurturing and refining this gift to unlock its fullest potential.
A great moment for value-based sales in agribusiness
Value-based sales can empower companies to craft compelling value propositions, understand the customer’s business model and effectively communicate to stakeholders.
How can big data empower the development of new products?
Data is one of the most powerful resources for a company. It enables accurate decision-making and minimizes risk, ensuring greater revenue and sustainable growth.