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Product Brand May Matter to Commercial Producers

June 2004

From Feedstuffs Magazine - For any given agricultural input, producers are often faced with an array of choices. These choices may include a variety of branded, private label and generic products. Deciding which product to purchase depends, in part, on their perception of the differences that exist between these alternatives.


Jay Akridge
Allan Gray



Brand Loyalty Among Ag Producers

From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because of structural change occurring within the agricultural sector. Second, rapid technological advancements create frequent introduction...

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