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ARTICLE

Re-Thinking Service Strategies to Drive Profit

February 2008

From Seed World Magazine - During periods of rising prices and shrinking profit margins, one of the first things placed on the chopping block is often the “extras” that get bundled into a sales offer. According to a recent gathering of academic experts and leading business practitioners, the value-added services a company offers are not only an essential part of the sales and marketing mix, but they can also be an untapped profit center for many firms.

AUTHORS

Samantha Lucy
Betty Jones-Bliss

PUBLISHER

Seed World
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