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Re-Thinking Service Strategies to Drive Profit

February 2008

From Seed World Magazine - During periods of rising prices and shrinking profit margins, one of the first things placed on the chopping block is often the “extras” that get bundled into a sales offer. According to a recent gathering of academic experts and leading business practitioners, the value-added services a company offers are not only an essential part of the sales and marketing mix, but they can also be an untapped profit center for many firms.


Samantha Lucy
Betty Jones-Bliss


Seed World

Creating Innovative Service Strategies for Profit

From AgriMarketing Magazine - In today’s highly-sophisticated, increasingly-consolidated agricultural inputs marketplace, more customers seem to be asking “what have you done for me lately?” — a discussion that can quickly head down the dead-end road of price comparisons.

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