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Research Report: 'And the Survey Says'

October 2003

From AgriMarketing Magazine - Early tabulations of the Commercial Producer project by Purdue University/Top Producer are revealing some pertinent information for agrimarketers. This year, some 2,300 large, commercial producers from across the United States completed a questionnaire exploring how their farm business is changing and what they want from their input suppliers. Conducted by Purdue every five years, the Center for Food and Agricultural Business is analyzing the results to help agribusinesses gauge their own understanding of these changes.


Jay Akridge
Allan Gray


AgriMarketing Magazine

What Big Growers Want

From CropLife - To help agribusiness managers better understand trends and changes among commercial producers, Purdue University’s Center for Food and Agricultural Business established a comprehensive producers survey in 1993, with a plan to conduct it every five years.

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