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CASE STUDY

Rocky Ford Cantaloupe: The Challenge of Sweet Success

September 2015

In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers from a small valley in Colorado experienced their worst nightmare.

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Knowing Your Customer

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.

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