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ARTICLE

Sales, Marketing and Liquidity

May 2018

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.

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What's Going On With The New NAFTA?

NAFTA was the first trade deal to include intellectual property protections, but our innovative world demanded modernization of its provisions. USMCA strengthens protections for patents and trademarks in areas like biotechnology, financial services and domain names, as well as provides new provisions governing the expansion of digital trade and investments in innovative products and services. These modernizations provide greater protection for U.S. agribusinesses along the supply chain.

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