Selling Large Farmers: It's Darned Hard Work
From AgriMarketing Magazine - There is little question that large farmers are different. Different from what they used to be. Different from other market segments. And different from each other. Anational study of more than 2,500 large commercial producers just released by the Center for Food and Agricultural Business at Purdue University certainly underscores that. Every farm supplier knows large farmers are not only economically important, but they are also sophisticated, complex, more business oriented and demanding.