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Should the Supply Chain Play Fair?

April 2008

From AgriMarketing Magazine - In the first article in our series – Should the Supply Chain Play Fair?—we discussed whether consumers want a just and equitable supply chain. Initial survey results showed that consumers do perceive alternative production systems, in our case organic bread, to partially alleviate some of the inequality of profits across the supply chain. In particular, the perceived profits received by small farmers from the sale of an organic loaf of bread increased by 71% as compared to the sale of one loaf of non-organic bread.


Brian Briggeman
Jayson Lusk


AgriMarketing Magazine

Searching for Growth

From Seed World Magazine - Few question that growth is important to seed industry firms. Shareholders of publicly traded firms demand growth. Publicly traded and privately held firms seek growth to capture scale economies, leverage research investment, achieve critical mass and “be a player” among a myriad of other reasons....

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