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Browse By Tag: borrowers

Wealth and Capital Allocations of Today's Agricultural Borrowers, Pt. 2

June 2006

From Ag Lender Magazine - The first article in this series introduced a new way to segment a lender’s customer base by household income, wealth and other characteristics. Six groups or “segments” comprise the U.S. Farm Household Typology: Single Income Ruralpolitan (SIR), Double Income Ruralpolitan (DIR), Active Seniors (AS), Farm...


Segmenting Today's Agricultural Borrowers

May 2006

From Ag Lender Magazine - Today’s agricultural borrower is anything but run of the mill; farms differ in size, commodities produced, types of inputs used, etc. Often overlooked when characterizing a farm, is one important characteristic: the structure of the farm household itself. These characteristics are critical to understanding the...