Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Back to Resources

Browse By Tag: corinne alexander
ARTICLE

What do Farmers Want From Their Lender? Pt 2

October 2009

From Ag Lender Magazine - As to the decision most farmers use in choosing a lender/financial services provide, 58 percent of the producers make the choice individually with little input from others, and another 26 percent make the choice after extensive discussion with others in the business (see Figure 4)....

ARTICLE

What do Farmers Want From Their Lender?

September 2009

From Ag Lender - The 2008 survey of commercial producers by Purdue University's Center for Food and Agricultural Business provides useful information for lenders and financial service providers to better understand their farmer-buyer customer base and buying behavior. The purpose of this discussion/article is to help lenders understand how to...

ARTICLE

Building Long-term Relationships with Specialty Crop Producers

November 2004

From AgriMarketing Magazine - One of the major challenges for specialty grain buyers is developing long-term relationships with producers in which both parties understand each other’s needs. Production contracts are not new. They have been used since the 1920s, and contracting is now the norm for many specialty crops.

...

ARTICLE

Tailoring Your Value Bundle

April 2004

From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among buyer segments? In our column last month, we identified five agricultural input...

ARTICLE

Local Dealers of Agricultural Inputs: Who's Your Buyer

March 2004

From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers as business buyers, economic buyers and relationship buyers. Business buyers are those who give relatively equal weight to factors...

ARTICLE

Sales/Marketing Insights

March 2004

From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers as business buyers, economic buyers and relationship buyers. Business buyers are those who give relatively equal weight to factors...