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Browse By Tag: large commercial producer survey
ARTICLE

We Asked; Producers Answered

September 2017

If you work directly with farmers, whether in agricultural inputs or outputs, you know that this is a unique and complex segment and that no two farming operations are the same.

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Measuring Loyalty

March 2013

From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham, from the 2009 movie “Up in the Air.” A debonair businessman whose job requires frequent travel, Bingham made it his personal goal to join his airline’s coveted 10-million mile club. Bingham flew his carrier exclusively...

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What do Farmers Want From Their Lender?

September 2009

From Ag Lender - The 2008 survey of commercial producers by Purdue University's Center for Food and Agricultural Business provides useful information for lenders and financial service providers to better understand their farmer-buyer customer base and buying behavior. The purpose of this discussion/article is to help lenders understand how to...

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Build-A-Salesperson Coming Soon to a Mall Near You

July 2009

From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide whether it’s a boy or girl and even determine its occupation by...

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Large Farmers: A Different Segment

October 2008

From AgriMarketing Magazine - Ernest Hemingway once told F. Scott Fitzgerald, “The rich are different—they have more money!” Perhaps agri-marketers today would say that the same is true of large farmers. The large are different; they have more acres, more head of cattle, or more hogs on feed, etc. In...

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What Big Growers Want

October 2008

From CropLife - In early 2008, about 2,500 mid-size and commercial producers completed a questionnaire that explored how their farm business is changing and what they want from their agricultural input suppliers. The survey concentrates on mid-size, commercial, and large growers. Researchers at the Center are evaluating the 2008 survey...

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Agri-Markets to Profit from Commercial Producer Survey

September 2008

From AgriMarketing Magazine - Agri-marketers can better understand the changes occurring with large commercial producers’ businesses and what they want from their agricultural input suppliers by exploring results from the 2008 Large Commercial Producer Survey.