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Browse By Tag: lenders
ARTICLE

Lenders to Benefit from Commercial Producer Survey

August 2008

From Ag Lender Magazine - Successful lenders understand how to position themselves in an increasingly competitive marketplace to obtain a sustainable competitive advantage. They thoroughly understand their customers’ business and work to stay ahead of commercial producers who are striving to remain profitable in a global agricultural industry.

ARTICLE

Customer-Driven Marketing Strategies for Different Segments of Ag Borrowers, Pt 3

July 2006

From Ag Lender Magazine - Background: In our May issue, the first article in this series introduced a new way to segment a lender’s customer base by household income, wealth and other characteristics. Six groups or “segments” that comprise the U.S. Farm Household Typology were identified: Single Income Ruralpolitan (SIR),...