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Browse By Tag: maud roucan-kane
ARTICLE

What do Farmers Want From Their Lender? Pt 2

October 2009

From Ag Lender Magazine - As to the decision most farmers use in choosing a lender/financial services provide, 58 percent of the producers make the choice individually with little input from others, and another 26 percent make the choice after extensive discussion with others in the business (see Figure 4)....

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What do Farmers Want From Their Lender?

September 2009

From Ag Lender - The 2008 survey of commercial producers by Purdue University's Center for Food and Agricultural Business provides useful information for lenders and financial service providers to better understand their farmer-buyer customer base and buying behavior. The purpose of this discussion/article is to help lenders understand how to...

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Build-A-Salesperson Coming Soon to a Mall Near You

July 2009

From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide whether it’s a boy or girl and even determine its occupation by...

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A Cutting Crisis

May 2009

From AgriMarketing Magazine - Budget cuts, employee layoffs, salary reductions and the list goes on. Managers are facing tough decisions that can ultimately determine whether their companies survive the current economy. They’re scrutinizing every line item in their budgets, and when they reach marketing expenditures, it seems to be a...

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What Big Growers Want

October 2008

From CropLife - In early 2008, about 2,500 mid-size and commercial producers completed a questionnaire that explored how their farm business is changing and what they want from their agricultural input suppliers. The survey concentrates on mid-size, commercial, and large growers. Researchers at the Center are evaluating the 2008 survey...

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Will the Good Times Last? (2)

June 2008

From AgriMarketing Magazine - There’s an ongoing debate within production agriculture. Most people agree that the industry is experiencing some of the best times in recent years; however, they question and disagree on whether the current trend is sustainable. Coming to a consensus on when change will occur is difficult,...

ARTICLE

Will the Good Times Last?

April 2008

From AgriMarketing Magazine - Without a doubt, the production agriculture industry is experiencing some of the better times it has seen in recent years. The question on many people’s minds is whether or not this trend is sustainable over the mid- to longterm. Answering this question is difficult, but one...